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Sep 13, 2021

Michael Payne has been referred to in media as the "Father of Olympic Branding". Michael has been at the forefront of the sports marketing industry for over thirty years – having led the global marketing effort for the Olympic Movement for more than two decades. He served as the IOC’s first ever Marketing and Broadcast Rights Director and he has also acted as special advisor to Formula 1s former Chairman / CEO Bernie Ecclestone. Today, he runs his own global strategic advisory group – Payne Sports Media Strategies, serving a diverse group of clients and Boards. Michael has recently gotten back from the Tokyo 2020 Olympic Games which is his 20th Olympic Games.

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