Jan 12, 2026
Welcome to episode 225 of Sports Management Podcast.
Today’s guest is Vance Morris, and in this episode we will uncover what sports teams can learn from Disney when it comes to service and fan experience.
We spoke about:
- How Vance went from a security guard at a birth control factory to working for Disney
- Why he was a lousy employee
- Why his business charges 40% more than its competitors
- Taking the leap to starting his own business, and his wife getting sick 3 days later
And much more!
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Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today.
Time stamps:
00:00 Intro:
02:21 From factory security guard to Disney
03:32 Experience design in boring moments
05:50 Engaging fans on non-game days
07:25 Linertainment explained
08:44 What teams can do between purchase & game day
11:18 Reaching younger fans with physical mail
13:01 On-stage vs off-stage mindset
15:26 Attention to detail & perceived value
17:30 Tellable moments & word of mouth
19:44 Systems create freedom
22:34 Cost of keeping vs acquiring fans
24:27 Why he charges 40% more
28:57 “The bar is set so low”
31:23 Service standards disconnect
33:29 Hiring for service mindset
38:19 Major career setback & resilience
40:00 Outro
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