Dec 15, 2025
Welcome to episode 221 of Sports Management Podcast.
Today’s guest is Stef McLoughlin, Head of Commercial at Glasgow
City FC, the most successful women’s football club in Scotland and
one of the few elite clubs in Europe that is women-owned, women-led
and fully independent.
Get ready to learn about:
- Purpose-driven partnerships
- Building women’s sport differently
- Why copying the men’s game may be the biggest mistake women’s football can make
And much more!
Time stamps:
00:00 Intro
00:22 What makes Glasgow City FC different
01:27 Using football as a vehicle for social change
03:28 Why women’s clubs shouldn’t be absorbed by men’s teams
06:38 Purpose-driven partnerships explained
07:32 Dog-friendly stadiums & inclusive fan experiences
09:57 How Glasgow City avoids sportswashing
12:58 The “messy middle” of women’s football
14:48 Why comparing revenues to men’s football is a mistake
18:05 Building women-led commercial ecosystems
25:07 Entering football as an “angry feminist”
31:49 Outro
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