Oct 13, 2025
Welcome to episode 212 of Sports Management Podcast.
Today’s guest is Ed Horne – the Chief Operating Officer at On Location – a sports hospitality company set to deliver premium experiences.
Ed has a long background in sports industry and he has worked for organizations like the NHL, NFL, 160over90 before joining On Location. Ed has been instrumental in getting NHL players to play in the Olympics as well as being part of organizing the first ever Super Bowl half time show.
It was great speaking with Ed and learning from his wisdom.
We spoke about:
- Key components for a successful event
- What fans request from a premium sports experience
- The skills you need to succeed in the sports industry
- His involvement in the first ever Super Bowl half time show
- His career journey and pitfalls along the way
And much more!
Time stamps:
00:01 Intro
02:23 Global Sports Hospitality
05:22 Experience Economy Growth and Consumer
Expectations
06:52 The "driveway to driveway" experience
09:29 Technology Integration and Personalization
Strategy
10:51 On Location future plans
17:42 Strategic Positioning within TKO and Multi-Property
Synergies
19:00 Future Outlook and Market Vision
20:10 Leadership Philosophy and Talent Development
21:20 Ed's career bumps
23:00 Outro
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