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May 20, 2024

Welcome to episode 149 of Sports Management Podcast

Today’s guest is Josie Traberg – she is a Researcher PHD student, researching environmental sustainability communications in sport. She is also a strength and conditioning coach and former pro basketball play who also competed in weightlifting.

We spoke about her journey from collegiate Athlete and Student to Social Activist and Fitness Professional.

Get ready to learn:

  • About green washing and the use of buzz words
  • How we can go from climate knowledge to climate action in sport
  • How downscaling mega events can help the environment
  • How stem cells helped her recover from a serious ACL injury
  • About her experiences from living in the US

And much more!



00:00 Intro
01:23 Greenwashing and Environmental Sustainability Communications
08:01 Buzzwords and Sustainability Marketing
16:06 Embedding Sustainability in Sports Governance
18:09 Mega Events and Sustainability Efforts
24:34 From Climate Knowledge to Climate Action
31:56 Lessons from Team Sports
57:52 Outro


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