Mar 25, 2024
Welcome to episode 141 of Sports Management Podcast.
Kyle Sheldon is the founder and CEO of Name & Number - a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. He is also the co-founder of Pathway – where they help ambitious professionals break into and build a career in soccer.
Kyle is an award-winning marketer with nearly 20 years of experience in pro sports and he has worked almost exclusively in soccer except for 2 years in NASCAR.
In this episode we spoke about:
- What learnings he brought from NASCAR to soccer
- The story behind the Name & Number logo
- The rise of soccer in the US
- The importance of FIFA World Cup 2026
- What are some hirable qualities
And much more!
WATCH ON YOUTUBE: https://youtu.be/DIZEXD6D2Co
Timestamps:
00:00 Intro
01:36 Name & Number
03:52 Soccer in the US
08:10 FIFA World Cup 2026
10:45 Kyle's Soccer Origin
12:58 Founding Pathway
16:20 Hirable Qualities
18:23 Managing Two Companies
21:00 Importance of Business Relationships
23:00 Working for NASCAR
30:00 Leadership
32:40 The Kuykenstrong Foundation
34:25 The Name & Number Logo
36:10 Marketing is Storytelling
37:40 Kyle's Favorite Soccer Team
39:07 Bumps On the Road
42:44 Outro
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Kyle's Channels:
https://www.nameandnumber.com/
https://www.instagram.com/kyleandnumber/
https://twitter.com/kylesheldon
https://www.linkedin.com/in/kylesheldon/
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