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Jan 8, 2024

Welcome to episode 130 of Sports Management Podcast.

Luka Pataky is the senior vice president of Automated Content at Sportradar.
Luka joined Sportradar 10 years ago and was instrumental in starting their Innovation Team. They are also working with Computer Vision, a type of AI that tries to mimic what human vision system does, which has been very beneficial in, for example, Table Tennis.

Get ready to learn:

  • What Computer Vision is
  • How AI can create new commercial opportunities
  • Why Luka doesn’t like the comfort zone
  • How AI can help retain young fans
  • How AI and data can drive fan engagement in sports

And much more!




Time Stamps:

00:00 Intro
01:51 Automated Content at Sportradar
03:26 Computer Vision
06:56 The Sports Using Computer Vision
10:48 AI vs Assisted AI
15:03 Using AI for Gen-Z Fan Engagement
18:20 Commercial Benefits of AI
22:58 Luka’s Background
30:58 Luka: Top 100 People in AI
33:35 Bumps On The Road
35:14 Having a Growth Mindset  
36:22 The Future of AI
38:21 Outro


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