Apr 27, 2026
Welcome to episode 248 of Sports Management Podcast.
Today’s guest is Kevin Bradbury, veteran NBA agent and Head of Basketball at Lyft Sports Management, with over two decades of experience and more than a billion dollars in contracts negotiated.
In this episode, we spoke about:
- What it really means to be an NBA agent beyond contract negotiations
- How NIL has changed the landscape of athlete representation
- The importance of trust and relationships in building successful careers
- How agents support players both on and off the court
Timestamps:
00:00 Welcome & Role
Overview
00:17 Life as an NBA Agent
01:25 NIL & Industry Evolution
02:38 What Agents Actually Do
04:08 Importance of Trust
05:45 Contract Negotiation Insights
08:27 Relationships in the NBA
08:57 Misconceptions About Agents
10:03 How Player Value Is Determined
12:11 Supporting Players Off the Court
13:48 Working with International Players
15:15 Global Talent & Recruitment
16:49 NIL & Player Branding
19:20 Power Shift in College Sports
33:00 Advice for Aspiring Agents
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