Mar 9, 2026
Welcome to episode 238 of Sports Management Podcast.
Today’s guest is Dr. Alicia Naser, mental performance coach and founder of the Naser Institute for Behavioral Sport Psychology. She works with professional athletes, helping them optimize performance through behavioral science and mental training.
In this episode, we spoke about:
- How behavioral science helps athletes perform at their best
- The biggest mental roadblocks for professional athletes
- How players handle pressure, social media and performance slumps
- Why identity and life after sport is crucial for athletes
Timestamps
0:00 Mental Performance in
Elite Sport
1:18 Dr. Alicia Naser Introduction
3:11 The Most Important Behavior for Athletes
5:21 Team vs Individual Sports Psychology
8:52 Control and Performance Mindset
10:11 Roger Federer & Performance Perspective
11:20 Djokovic on Emotional Recovery
12:56 Superstitions in Professional Sport
14:50 Henrik Lundqvist’s Routine
16:15 Assessing Underperformance
17:51 Biggest Mental Roadblocks
20:05 Social Media Pressure on Athletes
23:30 Building a Personal Brand Online
28:34 How She Started Working in Hockey
34:04 From Autism Research to Elite Sport
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