Oct 20, 2025
Welcome to episode 213 of Sports Management Podcast.
Todays guest is Elias Gallego – the VP of Business Development, Marketing and Media at Sporty Group and Football.com
We spoke about:
- The sports media landscape
- Expanding to Latin America, Africa and more
- Balancing brand consistency across media, betting, entertainment and tech
- Elias’ journey through sports
And much more!
Time stamps:
00:54 Sporty Group vision
01:59 Building SportyTV Nigeria in 4 months
06:13 Free-to-air model & European rights
08:12 Brazil strategy: Serie C rights + YouTube
access
10:17 “Curated content is king” philosophy
12:10 Multi-country production hubs
13:39 Mobile-first, highlight-driven model
17:10 Balancing global brand with local identity
20:35 ROI and brand impact in multi-vertical
business
23:20 Future of sports media & smart TV expansion
27:59 Watch parties and interactive fan experiences
37:07 Career advice: “Hard work and passion are non-negotiable
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