Sep 15, 2025
Welcome to epsiode 108 of Sports Management Podcast.
James Kerr is bestselling author of Legacy, the book that revealed the leadership principles behind the legendary All Blacks.
We spoke about:
- What truly defines high performance
- Why humility and accountability matter
- How culture can be designed and delivered in any team
- Transferable skills from sports to business
And much more!
Time stamps:
00:01 Intro
04:03 Defining High Performance
07:25 All Blacks Principles
09:10 Purpose explained through “day makers”
11:22 How to build culture
15:45 Toxic people & the “no dickheads” rule
18:25 How behaviors spread
24:47 What would a great All Black do?
27:55 Saying yes means first saying no (focus &
sacrifice)
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