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May 13, 2024

Welcome to episode 148 of Sports Management Podcast.

John Viola is one of the first modern football agents in the UK. John is a former insurance broker from Scotland who later transitioned into a football agent, which you will learn more about in this episode. He is still an agent to this day, but with 30+ years of experience in the industry, he is now focusing on sharing his knowledge with the new generation. He has Stared JV Academy and is offering online E-learning courses about the football agent industry. 

In this episode, we spoke about:

  • How John became an agent
  • The football potential in Africa
  • How a delivery guy ended up working for him
  • Dealing with high profile individuals
  • The importance of networking
  • Why he had to pay 100,000 pounds to become an agent

And much more!



00:00 Intro
00:43 Becoming a Football Agent
06:08 The Football Agent Industry
07:26 Becoming a Successful Agent
09:08 Importance of Networking
12:25 Handling Rejection, Developing Resilience and Negotiating skills
15:19 JV Academy: John's online learning courses
18:01 Helping Others In Their Educational Pursuits
28:07 Advice For Newcomers In The Industry


John's Channels: 



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