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May 6, 2024

Welcome to episode 147 of Sports Management Podcast

Ishveen Jolly is the CEO & founder at OpenSponsorship.  

Ishveen describes OpenSponsorship as an An Airbnb for sponsorships which connects brands to professional and collegiate athletes.

In this episode we spoke about:

  • Why she founded OpenSponsorship
  • Running a company in the US from the UK
  • Sponsorship vs Partnership
  • How to evaluate a successful sponsorship
  • How the Olympics impacts OpenSponsorship
  • The changes NIL brough to the sponsorship space

And much more!

WATCH ON YOUTUBE: https://youtu.be/pBb_wTUqxS0 

Timestamps:

00:00 Intro 
02:22 OpenSponsorship
10:15 Elements of Successful Sports Sponsorship
12:00 Monetization and Fundraising
24:20 Challenges and Skills in Entrepreneurship
26:53 Advice for Young Professionals
32:42 Future of Open Sponsorship
31:30 Outro

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Ishveen's Channels:

https://www.instagram.com/ishveenj/ 
https://twitter.com/IshveenAnand 
https://opensponsorship.com/ 

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