Oct 9, 2023
Welcome to episode 117 of Sports Management Podcast.
Anneliese
Mesilati is the Head of Brand Activation & Sponsorships at
UBS.
The global sponsorship portfolio at UBS
is rooted in culture and sport including Motorsports with the
Mercedes AMG-Petronas Formula One team & New York Islanders for
whom they have the arena naming rights.
Get ready to learn:
- About UBS’ sponsorship strategy
- How they could partner with F1 with sustainability in mind
- How UBS support the sport of ice hockey
- Why New York is a key market for UBS
And much more!
Time Stamps:
00:00 Intro
01:32 Anneliese's Passion for Sponsorships
02:48 UBS' work with Sports Sponsorships
05:52 Naming rights at UBS Arena
10:25 UBS's work for Ice Hockey
13:19 The 43 OAK Foundation
17:00 Partnership with Mercedes in F1
20:25 Sustainability in Sports
22:36 Lewis Hamilton's "Mission 44"
25:32 Anneliese's Background
27:35 Best Sports to Partner With
30:35 Anneliese's Best Advice
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