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Oct 9, 2023

Welcome to episode 117 of Sports Management Podcast.

Anneliese Mesilati is the Head of Brand Activation & Sponsorships at UBS.
The global sponsorship portfolio at UBS is rooted in culture and sport including Motorsports with the Mercedes AMG-Petronas Formula One team & New York Islanders for whom they have the arena naming rights.

Get ready to learn:

  • About UBS’ sponsorship strategy
  • How they could partner with F1 with sustainability in mind
  • How UBS support the sport of ice hockey
  • Why New York is a key market for UBS

And much more!

Time Stamps:

00:00 Intro 
01:32 Anneliese's Passion for Sponsorships
02:48 UBS' work with Sports Sponsorships
05:52 Naming rights at UBS Arena
10:25 UBS's work for Ice Hockey
13:19 The 43 OAK Foundation 
17:00 Partnership with Mercedes in F1
20:25 Sustainability in Sports
22:36 Lewis Hamilton's "Mission 44"
25:32 Anneliese's Background
27:35 Best Sports to Partner With 
30:35 Anneliese's Best Advice 


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